In 2019, three friends, facing various health issues like poor sleep, mood swings, IBS, and weight management challenges, decided to take action. Through thorough research, Mohsin Laginaf, Aly Reid, and Jay Curthan found a common solution: improved gut health.
“We noticed big improvements in our health by adding prebiotic fibre to our diets. Realising how crucial gut health is to overall health, we wanted to offer an easy and scientifically-backed way for others to benefit,” shared Jay Curthan, Co-Founder.
After two years of hard work, research and 27 recipe refinements, ió fibrewater was born.
Aly explained: “We liked the ‘io’ in prebiotic and found that ‘ió’ means water in Brittany. It sounded catchy and unique.
“We also wanted people to know that what’s stated on the bottle ‘fibre water’ is what’s in it, as 71% of people are looking for high fibre products.
“Prebiotics are a special kind of fibre that feeds friendly gut bacteria (probiotics). Every bottle delivers 20% of your daily fibre and 100% of your daily prebiotic intake.
“91% of us aren’t getting enough of the lifesaving superfood fibre in our diets.
“The average intake is just 19g when it should be 30g to benefit from reducing the risk of heart disease and stroke, type 2 diabetes, obesity and colorectal cancer.”
ió fibrewater is the UK’s first gut-friendly prebiotic fibre-infused water, backed by science.
The health benefits of ió fibrewater are supported by studies from Glasgow Caledonian University and the University of Roehampton.
These studies confirm that ió fibrewater significantly boosts friendly gut bacteria (probiotics) and offers various health benefits, including regulating blood glucose, managing blood pressure, and improving sleep.
The team are also committed to making their product good for society and the environment too, raising over £500 for Cardiac Risk in the Young and using 100% recyclable plastic bottles for their product.
The innovative drink has already won numerous awards. Mohsin said:
“In March 2023, we won the World Food Innovation Award for Best Drink Innovation.
“A month later, we were named Beverage Company of the Year at the Corporate Highwire Innovation and Excellence Awards.
“Other awards include the Scottish Edge Wildcard Award for innovation and winning at the Scottish Edge finals!
“A year later, we’re selling our product in Asda.
“It’s been a hugely rewarding journey so far.
“But what really matters is hearing how it’s changing lives, through the feedback we’ve received from our customers.”
For further information and to buy online see:
www.instagram.com/iofibrewater/
Stockists:
Asda’s Scottish stores (including Alloa), Comrie Croft, Glenturret Distillery, The Peak, The Wee Wolf Café and Evo Gym.
Also available via Lomond Wholesale. Find out how to become a stockist.
